![]() It’ll be interesting to see how Undawn’s rankings for relevant keywords change over time, but that wasn’t the only new game to make it onto the keyword uptrends list. ![]() trying to move in after things are more established. It’s easier to gain the first-mover advantage when it comes to ASO opportunities vs. It’s important to check how major releases might impact your keyword strategy. This is especially true if you think there’s an overlap in either user interest or keywords associated with your own app. Whenever a game of this magnitude is released, it’s a good time to make sure your keyword strategy is up to date. The zombie-filled open-world survival RPG also supports crossplay between mobile and PC and prominently features Will Smith in the game and in advertising. In mid-June, Tencent launched its latest blockbuster, Undawn, via Level Infinite after using a beta and pre-launch registration rewards to build up steam prior to its official release. ![]() A look at the top keyword uptrends on the App Store in the US over the past month.
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